For the love of fruit
From our garden to yours
Incredible edibles® are so much more than plants – they're an invitation to experience the pleasure that comes from growing, harvesting, sharing and enjoying fruit – straight from your very own garden.
It's a vision born of passion; Andrew and Fiona Boylan's passion for seeking out and nurturing unique plant selections and their children's love for scoffing fresh blueberries straight from the bush.
The two passions came together in a resounding 'aha' moment back in the late 1990s as Andrew and Fiona took time out on the deck overlooking their Tauranga-based nursery to contemplate future directions for their venture. As their sticky-fingered children dashed gleefully from bush to bush, devouring their juicy blueberry titbits, they realised they saw a glimpse of their future.
With their commitment to ensure as many people as possible have the opportunity to enjoy all the benefits edible plants bring, they have now found committed growers in Australia that also have the same passion to bring incredible edibles® to the public. With growers in NSW, ACT, South Australia and Northern Territories now in place (and on the look out for expert growers in other states) we are well on the way to sharing our love of edibles with all our Australian customers.
And so their commitment to helping others to enjoy those magical moments was born. We trust you enjoy the garden-to-plate experience as much as we do - that's if your fruit manages to make it that far.
Founders Andrew & Fiona Boylan
Sharing the love
From this glimmer of an idea, the edibles empire has grown into the largest specialist edible nursery in New Zealand and now also have committed growers in both New South Wales and South Australia with the Australian nurseries growing a wide range of edible plants specifically suited to Australian conditions.
From the facilities in both Australia and New Zealand, incredible edibles® supplies around 500,000 plants to more than 400 retailers in Australia and New Zealand annually, and the brand is widely recognised and respected throughout Australia and New Zealand. Fiona and Andrew are proud to have seen their vision come to fruition over the past 27 years and watching as it continues to grow from strength to strength, with plans for incredible edibles® growers in both Victoria and Queensland to ensure as many people as possible have access to incredible edibles® plants, they are well on the pathway to sharing all the knowledge and expertise from all our specialist growers to as many people as possible,
And yes, their children, and now, their grandchildren, still steal the Blueberries.
Proprietary varieties developed specifically for Australia and NZ
To ensure consumers have access to the latest developments in plant selection, Fiona and Andrew have built a partnership with various breeders from around the world. Together we have trialed and are trialling a number of new varieties, developed specifically to thrive in New Zealand’s and Australia’s unique growing conditions, and to offer something a little bit special for the keen gardener.
Their hard work over many years has paid off, and the incredible edibles® team has successfully introduced more than 20 new varieties meeting the required standard of excellence and have been introduced as new, proprietary varieties under the incredible edibles® brand.
Sharing the knowledge
While undertaking their initial research into the market, Andrew and Fiona realised that people were more than just hungry for high-quality edible plants; they also wanted to know more about when and how to use them. It was another defining moment for the incredible edibles® brand, as Fiona set about creating striking labels that would showcase the fruit visually and provide information on growing conditions, landscaping value, and the culinary and nutritional properties of each one.
The labels gave buyers the confidence they needed to give edibles a go, and the distinctive label rapidly became a sought-after signature of the incredible edibles® brand.
